Thursday, March 13, 2008

Speaking of brains, how fit is yours?

I’ve just come across a fascinating company and website – SharpBrains, at They’ve got what looks like some really good news.

SharpBrains is a research & advisory firm devoted to helping individuals, companies, health providers, investors, and policy makers understand and participate in the emerging brain fitness field through a variety of market-intelligence products and services.

The company says that brain fitness may grow one day to become as widespread as physical fitness, and brain fitness centers or "brain gyms" may complement today's gyms.

SharpBrains has just released its inaugural report on the emerging Brain Fitness Software Market, the first to define the brain fitness software market and analyze the size and trends of its four customer segments.

Highlights from The State of the Brain Fitness Software Market 2008 report include:

• 2007 was a seminal year for the U.S. Brain Fitness software market, which reached $225 million in revenues – up from an estimated $100 million in 2005.

• Over 20 companies are offering tools to assess and train cognitive skills to four customer segments: consumers; healthcare and insurance providers; K12 school systems; and Fortune 1000 companies, the military, and sports teams.

• More than five programs have shown results in randomized controlled trials. Cognitive functions that can be trained include: visual and auditory processing, working memory, attention, and decision-making.

Some day soon, while you’re checking out the latest running shoes, heart monitors and iPod carrying cases to use while exercising, you may also find yourself looking over some nifty products to improve the condition of your brain.

Try to get your mind around that!