Friday, May 29, 2009

Are we there yet?

No, we’re not. We’re making progress, but “there” is still a ways off in the future.

The “there” I’m talking about is that re-invented, rebooted automotive future that runs on electricity and not on carbon dioxide-producing, smog-creating gasoline.

Case in point: The other day I saw a Tesla truck (Tesla the electric car company), towing a closed Tesla trailer big enough to carry a car inside. The truck was parked – at a Chevron station. Getting gas.

I assumed (rightly or wrongly, I don’t know) that inside the trailer was a spanking new Tesla, being delivered to someone environmentally savvy enough to buy an all-electric car, and rich enough to fork over $100,000 for it. And the delivery vehicle had to stop for gas. Old fashioned, petroleum-based, 91 octane gasoline.

Looking at the truck and trailer I thought, there’s a message here: that we have chosen a new direction, tentatively and on a small scale – electric cars -- and we’ve set out in that direction, but we have a long way to go. Tomorrow vs. today. Dream vs. reality.

Also: profound vs. superficial. You decide.

No comments: